Discovery GO - Watch streaming contents on the go
Discovery GO lets you watch live streams and full episodes from
the Discovery Channel in HD on your smartphone or tablet
We participated in the iOS and Android development and deployment of Discovery GO. We helped architect a large number of analytics technologies into Discovery GO that allows the stakeholders to more effectively increase engagements and user registrations. We have helped in a few key initiatives, such as disaggregating the app from one app that hosts contents for multiple networks (e.g. Discovery, Animal Planet, Investigation Discovery, etc.) into multiple apps - one app for each network. We also helped to implement major UI revamp of the app for more modern look and feel.
The end result is increased user downloads and engagements, which translates to increased ad revenues for the organization.